Updated for the Latest LinkedIn Algorithm (Q4 2025)
đź–¤ Built by Renegade Marketing - the tech branding and content agency for tech companies.
🎯 Purpose: Audit your company and leadership LinkedIn presence, identify algorithm blind spots, and build a profile that actually gets seen (and converts).
1. Strategy & Story
- [ ] Our LinkedIn activity is tied to clear business goals (visibility, hiring, lead gen, or thought leadership).
- [ ] We’ve defined 3–4 core content pillars and stick to them consistently.
- [ ] Our posts sound human — not corporate or AI-bland.
- [ ] We prioritise storytelling over product features.
- [ ] Every post has a clear point of view or emotional hook.
💬 Pro Tip:
LinkedIn’s latest feed rewards topic consistency and strong “author signals.” Stick to your niche until the algorithm recognises you as an authority.
2. Company Page Performance
- [ ] Banner and tagline are current and written in plain, human language.
- [ ] We post at least 2–3× per week (consistency now outranks virality).
- [ ] We use multiple formats — text, carousel, video, and polls.
- [ ] External links go in the first comment, not the body.
- [ ] Employees engage within 60 minutes of each post going live.